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More men are establishing a consistent skin care regimen to help them relax and cope with stress, according to a trend report by Orchidia Fragrances.
April 5, 2022
By: Lianna Albrizio
Associate Editor
The Men’s Personal Care category has seen steady growth as Millennial and Gen Z consumers are more engaged with their self-care routines. According to Persistence Market Research, the category is expected to accelerate at an 8% CAGR over the 2021-2031 period. With a broader focus, brands have opportunities to expand product offerings to captivate the male audience. According to Mintel, 40% of men are greatly influenced by scent and consider it an important factor in product...
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